Making Numbers Count

Making Numbers Count

by Chip Heath and Karla Starr
Epub (Kobo), Epub (Adobe)
Publication Date: 13/01/2022

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A lively, practical, first-of-its-kind guide to understanding cold, clinical data and harnessing it to tell a persuasive story.

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How many hours' worth of songs are on your Spotify Wrapped this year?

How much is your commute time really worth?

How do you work out how likely you are to get Covid based on the official statistics?

How do your viewing hours track against the most popular shows on Netflix?


Whether you're interested in global problems like climate change, running a business, or just grasping how few people have washed their hands between visiting the bathroom and touching you, this book will help math-lovers and math-haters alike translate the numbers that illuminate our world.


Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as 'lots'. While the numbers in our world have become increasingly complex, our brains are stuck in the past. Yet the ability to communicate and understand numbers has never mattered more. How can we more effectively translate numbers and stats - so fundamental to the next big idea - to make data come to life?


Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. Using concepts such as simplicity, concreteness and familiarity, they show us how to transform hard numbers into their most engaging form, allowing us to bring more data, more naturally, into decisions in our schools, our workplaces and our society.

ISBN:
9781473585324
9781473585324
Category:
Popular culture
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
13-01-2022
Language:
English
Publisher:
Transworld
Chip Heath

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages.

He lives in Los Gatos, California. Chip and his brother Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive.

Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. The Power of Moments is their most recent book.

Karla Starr

Karla Starr has written for O The Oprah Magazine, The Atlantic, Slate, Popular Science, the Guardian and the LA Times. She has appeared on CBS Sunday Morning. She is the author of Can You Learn to Be Lucky? and lives in Portland, Oregon.

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