What is Market Analysis

A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined. The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.

How you will benefit

(I) Insights, and validations about the following topics:

Chapter 1: Market analysis

Chapter 2: Marketing

Chapter 3: Marketing research

Chapter 4: Marketing plan

Chapter 5: Market segmentation

Chapter 6: Market research

Chapter 7: Marketing management

Chapter 8: Competitor analysis

Chapter 9: Marketing strategy

Chapter 10: Situation analysis

Chapter 11: Segmenting-targeting-positioning

Chapter 12: Context analysis

Chapter 13: Target audience

Chapter 14: Industrial market segmentation

Chapter 15: Dominance (economics)

Chapter 16: Market environment

Chapter 17: Target market

Chapter 18: Go to market

Chapter 19: Firmographics

Chapter 20: Global environmental analysis

Chapter 21: Product strategy

(II) Answering the public top questions about market analysis.

(III) Real world examples for the usage of market analysis in many fields.

Who this book is for

Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Market Analysis.