What is Market Research

Research on the market is a systematic attempt to obtain knowledge on target markets and customers; begin by gaining an understanding of who these customers and target markets are. Both a significant component of corporate strategy and a significant influence in ensuring continued competitiveness, it is an essential component. Research on the market is helpful in determining and analyzing the requirements of the market, as well as the size of the market and the competition. Both qualitative and quantitative methods are used in its methodology. Some examples of qualitative methods are ethnography, focus groups, and in-depth interviews. Quantitative methods include customer surveys and analysis of secondary data.

How you will benefit

(I) Insights, and validations about the following topics:

Chapter 1: Market research

Chapter 2: Customer relationship management

Chapter 3: Marketing

Chapter 4: Retail

Chapter 5: Marketing research

Chapter 6: Positioning (marketing)

Chapter 7: Market segmentation

Chapter 8: Marketing strategy

Chapter 9: Neuromarketing

Chapter 10: Psychographics

Chapter 11: Segmenting-targeting-positioning

Chapter 12: Target audience

Chapter 13: Market analysis

Chapter 14: Currency

Chapter 15: Digital marketing

Chapter 16: Micromarketing

Chapter 17: Target market

Chapter 18: Shopper marketing

Chapter 19: Marketing and artificial intelligence

Chapter 20: Marketing automation

Chapter 21: Psychographic segmentation

(II) Answering the public top questions about market research.

(III) Real world examples for the usage of market research in many fields.

Who this book is for

Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Market Research.