Marketing and Smart Technologies

Marketing and Smart Technologies

by José Luís ReisJosé Cascalho Marc K. Peter and others
Epub (Kobo), Epub (Adobe)
Publication Date: 31/05/2025

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN:
9789819630813
9789819630813
Category:
Artificial intelligence
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
31-05-2025
Language:
English
Publisher:
Springer Nature Singapore

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