This is a study of key influences on buying, selling, and growing markets for consumer products.

“Consumer products” is a massively diverse category. Goods range from apps and games, through food and furniture, to stationery products and toys. Despite the diversity, all consumer products have five major general selling points in common. These are functionality, operability, reliability, and availability (or AFORA for short).

The book examines the AFORA of products in detail. It also shows how marketing success depends on effective sales methods and favourable economic, political, and wider socio-cultural conditions in countries.

Contents

1: Introduction

2: Consumer product affordability

3: Consumer product functionality

4: Consumer product operability

5: Consumer product reliability

6: Consumer product availability

7: Effective marketing methods

8: Economic, political & wider socio-cultural influences