Adding zeal, heart, and clarity to the buzz about new state and national standards for media literacy, three public school teachers capture the what and the why of teaching this new literacy to our media-soaked students. Harry Costner is the Exemplary Project Coordinator at Gunston Middle School. Jennifer Goen is the English Ten and AP English Language and Composition Teacher at H. B. Woodlawn High School. John Stewart is the Instructional Lead Teacher at Gunston Middle School. All three work, live, and collaborate in Arlington, Virginia.