Media/Society: Technology, Industries, Content, and Users provides a framework to help students understand the relationship between media and society while developing skills to critically evaluate both conventional wisdom and one’s own assumptions about the social role of media. The Eighth Edition retains its basic sociological framework but has been thoughtfully streamlined in length, while still including additional discussions of new studies and up-to-date material about a rapidly changing media landscape. With updated research, the latest industry data, and current examples from popular media, this edition helps illustrate enduring themes in the sociology of media.