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Advertising industry eBooks

Displaying results 1-48 of 183
The Routledge Handbook of Lifestyle Journalism
The Routledge Handbook of Lifestyle Journalism
by Folker Hanusch
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$108.99
The Pocket Universal Principles of Branding
The Pocket Universal Principles of Branding
by Mark Kingsley
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$19.99
Now Media
Now Media
by Norman J. Medoff and Barbara K. Kaye
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$163.99
The Media Handbook
The Media Handbook
by Helen Katz
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$143.99
The Regulation of Gender Stereotypes in Advertising
The Regulation of Gender Stereotypes in Advertising
by David Davies
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$96.99
Digital Advertising Evolution
Digital Advertising Evolution
by Iain MacRury and Danae Manika
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$96.99
Brand Activism
Brand Activism
by Marco Scalvini
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$48.99
Fashion Marketing and Communications
Fashion Marketing and Communications
by Olga Mitterfellner
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$84.99
Human vs ChatGPT – Language of Advertising in Beauty Products Advertisements
Human vs ChatGPT – Language of Advertising in Beauty Products Advertisements
by Ida Skubis and Dominika Kołodziejczyk
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$48.99
Food Marketing and Selling Healthy Lifestyles with Science
Food Marketing and Selling Healthy Lifestyles with Science
by Lauren Alex O'Hagan and Göran Eriksson
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$67.99
Diversity, Equity, and Inclusion in Strategic Communications
Diversity, Equity, and Inclusion in Strategic Communications
by Lee Bush and Karen Lindsey
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$89.99
Social Media Measurement and Management
Social Media Measurement and Management
by Jeremy Harris Lipschultz
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$96.99
Advertising in America
Advertising in America
by Danielle Sarver Coombs
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$89.99
Media Ethics
Media Ethics
by Clifford G. Christians, Mark Fackler, Peggy J. Kreshel, William J. Brown, Yayu Feng, Holly K. Overton and Kathy Brittain Richardson
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$236.99
Local/Global Shakespeare and Advertising
Local/Global Shakespeare and Advertising
by Márta Minier, Maria Elisa Montironi and Cristina Paravano
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$96.99
Creative Advertising Concept and Copy
Creative Advertising Concept and Copy
by Georgia-Zozeta Miliopoulou
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$79.99
Strategic Writing
Strategic Writing
by Angie Hendershot, Lisa Loewen, Charles Marsh, Bonnie Poovey Short and David W. Guth
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$185.99
Selling the Sacred
Selling the Sacred
by Mara Einstein and Sarah McFarland Taylor
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$92.99
Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory
Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory
by Bethany Morris
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$96.99
Covering Extended Reality Technologies in the Media
Covering Extended Reality Technologies in the Media
by Emma Kaylee Graves
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$96.99
Adman Madman
Adman Madman
by Prahlad Kakar and Rupangi Sharma
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$12.99
Universal Principles of Branding
Universal Principles of Branding
by Mark Kingsley
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$47.99
Advertising Account Planning
Advertising Account Planning
by Sarah Turnbull, Larry Kelley and Donald Jugenheimer
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$116.99
Crisis Response Advertising
Crisis Response Advertising
by Frauke Hachtmann
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$92.99
Social Media Communication
Social Media Communication
by Jeremy Harris Lipschultz
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$109.99
The British Media Industries
The British Media Industries
by Vincent Campbell and Paul Smith
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$79.99
Sponsored Editorial Content in Digital Journalism
Sponsored Editorial Content in Digital Journalism
by Jonathan Hardy
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$92.99
Producing Graphic Media for Sports
Producing Graphic Media for Sports
by John S. Zaffuto
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$89.99
The Routledge Companion to Advertising and Promotional Culture
The Routledge Companion to Advertising and Promotional Culture
by Emily West and Matthew P. McAllister
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$135.99
Advertising and Consumer Society
Advertising and Consumer Society
by Nicholas Holm
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$77.99
Contemporary Issues in Digital Marketing
Contemporary Issues in Digital Marketing
by John Branch and Marcus Collins
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$53.99
Ogilvy on Advertising
Ogilvy on Advertising
by David Ogilvy
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$12.99
African Luxury Branding
African Luxury Branding
by Mehita Iqani
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$45.99
Configuring the Field of Character and Entertainment Licensing
Configuring the Field of Character and Entertainment Licensing
by Avi Santo
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$91.99
Consumer Society and Ecological Crisis
Consumer Society and Ecological Crisis
by Leslie M. Meier
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$45.99
Joyful Infographics
Joyful Infographics
by Nigel Holmes
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$54.99
Media Management and Artificial Intelligence
Media Management and Artificial Intelligence
by Alex Connock
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$96.99
Emerging Practices in the Age of Automated Digital Journalism
Emerging Practices in the Age of Automated Digital Journalism
by Berta García-Orosa, Sara Pérez-Seijo and Ángel Vizoso
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$92.99
The Emergence of Brand-Name Capitalism in Late Colonial India
The Emergence of Brand-Name Capitalism in Late Colonial India
by Douglas E. Haynes
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$48.99
Media Today
Media Today
by Joseph Turow
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$194.99
Social Media Marketing for Book Publishers
Social Media Marketing for Book Publishers
by Miriam J. Johnson and Helen A. Simpson
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$84.99
The Dynamics of Influencer Marketing
The Dynamics of Influencer Marketing
by José M. Álvarez-Monzoncillo
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$0.00
The Law of Public Communication
The Law of Public Communication
 
 
Social Media Storytelling
Social Media Storytelling
by Marie Elisabeth Mueller and Devadas Rajaram
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$87.99
The Media Handbook
The Media Handbook
 
 
Absolute Essentials of Advertising
Absolute Essentials of Advertising
by Sarah Turnbull
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$45.99
Hyperconsumption
Hyperconsumption
by Gerard Hastings
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$77.99
Celebrity Bromances
Celebrity Bromances
by Celia Lam and Jackie Raphael
Digital Delivery
Epub (Kobo), Epub (Adobe)
 
$0.00