Not About Golf

Not About Golf

by Mike Berland
Publication Date: 24/06/2025

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**“My worst day of golf with friends is still one of the best days of my life,” is a phrase Mike Berland lives by.


The world of golf is rife with myths and misconceptions: golf is too expensive, golf is too hard, golf is an elitist sport, there’s no access to golf courses, etc. Mike Berland, is not a professional. He is not a golf instructor. He's not even a great player. What he is is passionate about how the culture of golf can change your life by building personal and business relationships and introducing you to a great worldwide community full of fun, exercise, nature, and play. Golf changed his life. NOT ABOUT GOLF inspires you to change yours.**


Not About Golf is a handbook for the golf curious that can inspire you to enhance your business connections, fall in love, and build a unique and fun community.


You’ll also get in shape while walking, talking, and learning the language of golf. And, if you’re really lucky, as Mike Berland has been, you may have the opportunity to travel the world experiencing beautiful natural settings, the great outdoors, and lasting relationships, both personal and professional.


Golf is also getting more diverse, rapidly becoming the game everyone can play. Women have broken the mold of golf tradition, as golf becomes one of the fastest growing sports for women in the country. There are now over 6.4 million female golfers in the United States and 38% of all golfers under the age of 18 are girls. People of color, especially black and Latinos are embracing the sport as they never have before. And an influx of young players is challenging the stereotype of golf as just a game for seniors.


The good news about golf is it’s never too late to start. Golf is a sport you can play for the rest of your life, whether you play on simulators at indoor bars, or you score an invitation to one of the most spectacular golf courses in the world. This character building sport which requires emotional control and honesty is a laboratory for positive life-skills, such as; generosity, humility, humor, kindness, and friendship.


Golf teaches us to live in the moment, it teaches us to network and to do business, but at the end of the day this book isn’t about golf. It’s about how each swing, each course, each day can always be better than the last. It's about hope, optimism, and enjoying nature with your community. It’s not about golf. It’s about you.

ISBN:
9781682452356
9781682452356
Category:
Golf
Publication Date:
24-06-2025
Language:
English
Publisher:
Regan Arts
Mike Berland

Mike Berland is an internationally recognized strategic advisor and communications consultant, who has represented prominent political figures, major companies and social movements. During more than 25 years, Berland has had his finger on the pulse of public opinion and behaviors, and is currently the founder of Decode_M, a company that decodes data to understand and increase momentum for his clients.

Decode_M seeks to bring an innovative approach to synthesizing data into insights, using the most advanced tools available. Berland has worked with political candidates in the U.S. and abroad, pioneering state of the art micro-targeting to win key voters, based on shared interests and concerns, rather than racial, cultural or ideological differences.

He has led research-based marketing communications campaigns for major U.S. and global brands, including Facebook, WeWork, Airbnb, Lyft, McGraw Hill Financial, Microsoft, Estee Lauder Companies, National Hockey League, Shell, CVS, Samsung, Major League Baseball, Unilever, Coca-Cola and Mike Bloomberg. Berland appears regularly on Fox Business Network and MSNBC to discuss business and political trends.

Available for download after 24/06/2025

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