Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

by Dilip GhoshDiana Bogueva and R. Smarta
Epub (Kobo), Epub (Adobe)
Publication Date: 12/04/2023

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Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource. - Includes case studies, points-of-view, literature reviews, recent developments, data and methods - Explores intrinsic and extrinsic motivators for consumer purchasing behaviors - Covers each aspect of "Seed to Patient" pathway

ISBN:
9780323856164
9780323856164
Category:
Sales & marketing
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
12-04-2023
Language:
English
Publisher:
Academic Press
Dilip Ghosh

Dr. Dilip Ghosh has received his PhD in biomedical science from India & post-doc from USDA-ARS, HNRCA at Tufts University, Boston. He is an international speaker, facilitator and author and professionally associated with Nutriconnect, Australia; Adjunct-Industry Fellow, NICM Health Research Institute, Western Sydney University. He is also a Visiting Professor, Kasturba Health Society, Medical Research Center, Mumbai, Jamia Hamdard University at Food Technology, Delhi, India & Tehran University of Medical Sciences, Iran.

He is a fellow of American College of Nutrition (ACN), professional member of Australian Institute of Food Science & Technology (AIFST), an advisor and executive board member of Health Foods and Dietary Supplements Association (HADSA), The Society for Ethnopharmacology, India (SFE-India), Council for Ayurveda Research, USA, Australasian Ayurvedic Association, Australia and also in editorial board of several journals. Dr. Ghosh has published more than 100 papers in peer reviewed journals, numerous articles in food and nutrition magazines and books. His few recent books, "Pharmaceutical to Nutraceutical: A Paradigm shift in disease prevention", "Natural Medicines-Clinical efficacy, Safety and Quality", "Nutraceutical in Brain Health & beyond" & "Fenugreek-Traditional & Modern Medicinal Uses" have been published under CRC Press, and Elsevier/Academic Press, USA. His new book, "Nutrition science, marketing nutrition, health claims and public policy" is published last year. Two new books, "Traditional, Complementary and Integrative Medicine for Neurocognition" and "Ashwagandha: Potential Drug Candidate from Ancient Ayurvedic Remedy" are currently in the press.

Dr Ghosh is also a recipient of IASTAM-Zandu Oration Award 2022-23. Dr Ghosh has very recently nominated as Consultant, WHO-Global Traditional Medicine Center (GTMC).

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