Pricing Decoded

Pricing Decoded

by Danilo Zatta and Maciej Kraus
Epub (Kobo), Epub (Adobe)
Publication Date: 25/11/2024

Share This eBook:

  $69.99

Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.


Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the world’s leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Asashi, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, Zalando, Zuora, Workday, Assa Abbloy, and Coor, are presented throughout. This book makes smart and innovative pricing more accessible and understandable for all. It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way and ultimately make better decisions.


The book is relevant to C-levels, managers, entrepreneurs, investors, as well as sales, marketing, and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth.

ISBN:
9781040270486
9781040270486
Category:
Sales & marketing
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
25-11-2024
Language:
English
Publisher:
Taylor & Francis

This item is delivered digitally

Reviews

Be the first to review Pricing Decoded.