Promoting Monopoly

Promoting Monopoly

by Radhika ParameswaranCarolyn Kitch Gregory Pitts and others
Epub (Kobo), Epub (Adobe)
Publication Date: 27/09/2022

Share This eBook:

  $67.99

Since the invention of the telephone in 1876, publicity has been central to the growth of the industry. In its earliest years the Bell company enjoyed a patent monopoly, but after Alexander Graham Bell’s patents expired, it had to fight competitors, the public, and the U.S. government to maintain control of the telephone network. It used every means its executives could imagine, and that included constructing one of the earliest and most effective public relations programs of its time. This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and then including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work, leveraging employee programs, stock sales, and technological research for PR. Critics accused it of disseminating propaganda, but the desire to promote and protect the Bell monopoly propelled the creation of a corporate public relations program that also shaped the legal, political, media, and cultural landscape.

ISBN:
9781433147364
9781433147364
Category:
History of specific companies / corporate history
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
27-09-2022
Language:
English
Publisher:
Peter Lang Inc., International Academic Publishers

This item is delivered digitally

Reviews

Be the first to review Promoting Monopoly.