A significant portion of the country is actively seeking to avoid businesses that engage in ESG (Environmental, Social, and Governance) scoring, Diversity Equity & Inclusion (DEI) mandates, and overt woke politics.

Enough is enough.

This book is a guide for business owners on how to market themselves as a traditional, neutral, or patriot focused alternative. It covers messaging, finding like minded suppliers and payment processors, and attracting a loyal customer base that feels alienated by mainstream corporations.