Reputation is Everything: Why Smart Founders Invest in PR is a powerful guide for startup founders, entrepreneurs, and business leaders who understand that trust-not noise-is the true currency of growth. Written by global PR expert Juliana Pulecio Velasquez, this book breaks down how to use public relations strategically-not just for press clippings, but to build long-term credibility, navigate crisis, and turn visibility into traction. With real-world insights, reputation-building frameworks, and founder case studies, Reputation is Everything helps readers master the difference between marketing and PR, align their brand narrative, and earn trust in crowded markets. If you're ready to stop chasing hype and start leading with purpose, this is the book for you.