Rugby and Scrum share more than a name — they share a mindset.

In Scrum & Rugby, trainer and coach Julian Cambridge takes you on a journey from muddy pitches to modern product teams. With vivid sports storytelling and practical business insight, this book reveals how the same principles that drive elite rugby sides — teamwork, trust, adaptability, and courage — can transform the way we build products, lead change, and work together.

Inside you'll discover:

• The real origin of Scrum — how a rugby restart became the metaphor for Agile.


• Scrum values in action — told through gripping sports and workplace stories.


• Practical drills and exercises — a playbook you can run with your team tomorrow.


• Case studies — from startups to global enterprises learning to move as one.


• Scaling insights — keeping clarity and agility when you grow beyond one team.

Whether you're a Scrum Master, Product Owner, coach, or leader looking to inspire high performance, Scrum & Rugbywill show you how to align, commit, and adapt — and how to create teams that thrive under pressure and deliver real results.