If you're an in-house marketer today, the digital world can be a scary place. But it doesn't have to be. The basic principles of marketing have not changed. It's still all about using the right methods at the right time to reach the right people. In Smarter Marketer, David and James Lawrence provide actionable insights and powerful tools for in-house marketers challenged with developing effective campaigns that demonstrate their personal value within the organisation. The 11 Golden Rules detailed here will enable you to: Create campaigns that consistently generate quality leads Focus on strategy, messaging, and other foundational marketing elements Move beyond an emphasis on ever-changing tactics Become an indispensable driver of your company's growth To succeed as an in-house marketer, you must directly impact the ongoing life of your company. This invaluable volume will help you build your campaigns and your career the smarter way.