In 2006, Facebook expanded its already highly successful network of college students to include work networks. A year later, Twitter came onto the scene as a new marketing tool for businesses to better interact with their customers. When Facebook bought out Instagram in 2012, the number of users on Instagram more than doubled and currently has more than 300 million active users.

Over the last decade, social media has evolved drastically. Every day, more businesses are creating their profiles, and even more potential customers are also creating their profiles. Social media is no longer a novel concept for businesses but rather a necessity for building a reputation and brand awareness.