Please note: This is a companion version & not the original book. Sample Book Insights: #1 Formulaic language formation means you use language formulas. Generative language formation means you create a new conversation with every person you talk to. #2 Formulaic language is using language formulas. Generative language is creating a new conversation with every person you talk to. #3 Formulaic language is using language formulas. Generative language is creating a new conversation with every person you talk to. #4 Formal language is using language formulas. Generative language is creating a new conversation with every person you talk to. Formulaic language is using language formulas.