Taking Down Goliath

Taking Down Goliath

by Kevin Ryan and Rob "Spider" Graham
Epub (Kobo), Epub (Adobe)
Publication Date: 24/05/2016
  $36.07

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

ISBN:
9781137444219
9781137444219
Category:
Sales & marketing
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
24-05-2016
Language:
English
Publisher:
Palgrave Macmillan US

This item is delivered digitally

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