This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field.
- Addresses a gap in the existing CSR literature
- Demonstrates the relevance of effective CSR communication for the management of organizations
- The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
- ISBN:
- 9781118078730
- 9781118078730
-
Category:
- Media studies
- Format:
- Epub (Kobo), Epub (Adobe)
- Publication Date:
-
24-08-2011
- Language:
- English
- Publisher:
- Wiley
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