The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication.
- Focuses on all aspects of current and classic theories and practices relating to media and mass communication
- Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas
- Gives niche theories new life in several essays that use them to illuminate their application in specific contexts
- Features coverage of a wide variety of theoretical perspectives
- Pays close attention to the use of theory in understanding new communication contexts, such as social media
2 Volumes
- ISBN:
- 9781118770009
- 9781118770009
-
Category:
- Media studies
- Format:
- Epub (Kobo), Epub (Adobe)
- Publication Date:
-
10-03-2014
- Language:
- English
- Publisher:
- Wiley
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