Westernization is often painted as progress — a path toward freedom, innovation, and modernity. From Hollywood films to Silicon Valley startups, the cultural allure is undeniable. But beneath the shiny surface lies an invisible gap — a cultural dissonance that many experience but few articulate.
Whether it's a student from Jakarta feeling out of place in a New York dorm, or a Nigerian entrepreneur navigating startup culture in Berlin, the challenges go beyond accents or cuisine. There are deeper disconnects — unspoken rules, values, and emotional languages that don't translate easily.
This book is not a critique of Westernization, nor a defense of traditionalism. It's a lens. One that helps us see the subtle psychological and sociocultural shifts that take place when Western ideals are absorbed — often unconsciously — into non-Western societies.
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