This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field.

The featured books include:

Crossing the Chasm by Geoffrey Moore

The Popcorn Report by Faith Popcorn

The Anatomy of Buzz by Emanuel Rosen

Purple Cow by Seth Godin

Relationship Marketing by Regis McKenna

Don't Think Pink by Lisa Johnson and Andrea Learned

Renovate Before you Innovate by Sergio Zyman

The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.