The diet itself is simple, because a lot of diets are too fussy and restrictive to be incorporated into daily life on any kind of long-term basis. The Mindset Diet is, in fact, beautifully simple. There are no complicated calculations, no shakes, no soups, no pills or tinctures, no recipes to follow. These type of complex ‘fad’ diets have not been shown to be any more effective than diets that maintain a typical mix of foods. There is no point making things more complicated than they already are. All you need to know about your food, in order to lose weight, is how many calories there are in it. Everything else is interesting, but not essential. Most of what this diet talks about is what is in your mind, not what is in your food.

This diet isn't even really about food. Food is not the problem for people who are trying to lose weight. This diet is about the brain. For people who are trying to lose weight, their own brain is the thing most hindering them. You need to understand the innate behavior, ‘hard-wired instincts’, and learned behavior, ‘habits’ that are leading to weight gain and, more importantly, you need to learn strategies to counteract these behaviors. That is what this book is really about.