The definitive guidebook for using video in modern communication.

Video (television, film, the moving image generally) is today’s most popular information medium. Two-thirds of the world’s internet traffic is video. Americans get their news and information more often from screens and speakers than through any other means. The Moving Image is the first authoritative account of how we have arrived here, together with the first definitive manual to help writers, educators, and publishers use video more effectively. Drawing on decades as an educator, publisher, and producer, MIT’s Peter Kaufman presents new tools, best practices, and community resources for integrating film and sound into media that matters.

Kaufman describes video’s vital role in politics, law, education, and entertainment today, only 130 years since the birth of film. He explains how best to produce video, distribute it, clear rights to it, cite it, and, ultimately, archive and preserve it. With detailed guidance on producing and deploying video and sound for publication, finding and using archival video and sound, securing rights and permissions, developing distribution strategies, and addressing questions about citation, preservation, and storage—across the broadest spectrum of platforms, publications, disciplines, and formats—The Moving Image equips readers for the medium’s continued ascendance in education, publishing, and knowledge dissemination in the decades to come. And, modeled in part on Strunk and White’s classic, The Elements of Style, it’s also a highly enjoyable read.