The SAGE Handbook of Service-Dominant Logic

The SAGE Handbook of Service-Dominant Logic

by Robert F. Lusch and Stephen L. Vargo
Epub (Kobo), Epub (Adobe)
Publication Date: 08/10/2018

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Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study:


Part 1: Introduction and Background


Part 2: Value Cocreation


Part 3: Service Exchange


Part 4: Service Ecosystems


Part 5: Institutions and Institutional Arrangements


Part 6: Resources and Resource Integration


Part 7: Actors and Practices


Part 8: Innovation


Part 9: Midrange Theory


Part 10: Selected Applications


Part 11: Reflections and Prospects


This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.

ISBN:
9781526455505
9781526455505
Category:
Sales & marketing
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
08-10-2018
Language:
English
Publisher:
SAGE Publications

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