Over a career of more than 40 years, Joe Denham has trained many salespeople through stand-up presentations and lectures. Now he shares those lessons and his knowledge in /The Sales Professional/ with anyone who has a strong work ethic and wants to to succeed in sales. This book not only seeks to help existing salespeople who want to succeed - Who doesn’t? - it’s also for people who want help getting started in a career in sales. Many good sales staff in the corporate world become quickly disenchanted because of a lack of early sales success, generally due to a dearth of real guidance and structure in the way they approach their chosen careers. This book aims to bring some discipline and professionalism into the way they conduct business. Experience is not something you can buy. However, when someone like Joe Denham passes his experience on to you through a book like this, with explanations and an understanding of the sales process that are logical, simple, and straightforward, you will benefit beyond your expectations.