The Startup Way

The Startup Way

by Eric Ries

Epub (Kobo), Epub (Adobe) Publication Date: 17/10/2017

  $17.99

Winner of the Business Book Awards 'Thought Leader' category

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The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.


With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.


In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.


The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.

ISBN:
9780241972717
9780241972717
Category:
Entrepreneurship
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
17-10-2017
Language:
English
Publisher:
Penguin Books Ltd

This item is delivered digitally

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