Bring the X factor to customer experience

Whatever you sell, customers are the driving force behind every business success-without happy customers, there's no business. So it's essential that brands have interactions that are memorable for all the right reasons.

In The X in CX, "CEO whisperer" Sunny Bindra unpacks how to create positive experiences that last throughout the whole customer journey. You will learn the four practices used by the best in the business:

• Boss It, starting CX from the top of your organization


• Humanize It, keeping empathy central to your mindset


• Digitize It, using tech to your advantage


• Jazz It, staying creative at every turn

With The X in CX, you'll understand where great CX comes from-and how to deliver it yourself, every time.