This book critically discusses on epoch of “Asian century” through Asia’s dominance in economic, political and demographic dividend. The major themes include Asianisation, Asianism, Asia’seventful rise, Asian culture and philosophy, Asia – The global host, Decolonial Asia and tourism. Furthermore, it discusses Asian tourism and regional integration and geopolitics, Arabian peninsula’s economic boom beyond petrodollar, the BTS and K Pop wave in South Korean tourism and the Asian multimodal infrastructure developments in the Asian century.

It makes a profound academic contribution by offering a comprehensive and interdisciplinary exploration of the evolving relationship between Easternisation and the tourism industry. By delving into in-depth case studies and empirical analyses of various Asian destinations, the book presents concrete evidence of how Easternisation transforms tourism practices and experiences across the continent. Overall, this book is a groundbreaking work that enhances the academic discourse in tourism studies and provides valuable insights for policymakers, industry practitioners, and researchers.