The book “Understanding How Consumer Behavior Changes” by my opinion aims to research how various factors, particularly environmental and time-related influences, affect consumer behavior. It explores the mechanisms through which these factors can lead to changes in consumer preferences and decision-making processes. This book investigates whether external pressures, such as time constraints or environmental conditions, can significantly alter an individual’s consumption choices and desires. Additionally, the book seeks to provide insights into how businesses can adapt their marketing strategies based on these behavioral changes to better meet consumer needs.