UX

UX

by Eric Schmidt
Epub (Kobo), Epub (Adobe)
Publication Date: 26/07/2023

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Your company's name, website, or logo is not the endpoint of branding. While it is true that these are important components of your marketing plan, it is highly doubtful that they will have much of an effect if your product is not successful in the marketplace. Your product, along with its packaging, needs to have a well-designed appearance for you to be successful in the market you're competing in.


The buyer's initial impression of your goods is frequently the product's packaging, and a significant number of individuals base their purchasing decisions solely on the appearance of the product. This is especially true in situations where the consumer has several different options to choose from. Most of the time, you, as First Worlders, have a plethora of choices available to you. To convince consumers to pick your product over the competition, you need to carefully consider the packaging design's purpose and execution.

ISBN:
9781088225806
9781088225806
Category:
Research & development management
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
26-07-2023
Language:
English
Publisher:
Eric Schmidt
Eric Schmidt

Eric Schmidt served as Google's CEO from 2001 to 2011. During that time he shepherded the company's growth from a Silicon Valley start-up to a global technology leader that today has over $55 billion in annual revenues and offices in more than 40 countries. Eric is now Google's executive chairman.

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