Win-Win Negotiations is for Losers

Win-Win Negotiations is for Losers

by Michael Jackson
Publication Date: 30/05/2016

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Prepare to eat someone's lunch.

Why would anyone start a negotiation worried about whether the other person wins? This is because "Win-Win" is a fallacy. You will be a better negotiator if you learn how to win at negotiating. This book is about winning at negotiations. If you have a problem with that, there are many books that will cater to your sense of fairness. How much is fairness worth? Most likely it is worth much less than winning.

ISBN:
9781311045805
9781311045805
Category:
Business negotiation
Publication Date:
30-05-2016
Language:
English
Publisher:
Michael Jackson
Michael Jackson

Michael Jackson, who died in 2007, is considered one of the most important and influential writers on whisky, and was a well-known television and media personality.

He wrote many books on the subject, as well as on other drinks. He was made a Master of the Quaich, an honour given to those whose have made an outstanding contribution to the whisky industry.

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