In the world of marketing, everything is about managing perceptions. Interrupting how people think and feel about a product, service, or company and then after this interruption, positioning your solution. That is the core of perception management marketing. This book is a user's guide to help you better understand these principles and how you can modify perceptions and behaviors.
- ISBN:
- 9798227398512
- 9798227398512
-
Category:
- Economics & Business
- Publication Date:
-
21-09-2024
- Language:
- English
- Publisher:
- David Rosenberg
This item is delivered digitally
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