"Your Band Is A Virus! Expanded Edition" is the bigger and better sequel to 2010's bestselling book "Your Band Is A Virus - Behind-the-Scenes & Viral Marketing for the Independent Musician". Almost double the size of it's predecessor, "Your Band Is A Virus! Expanded Edition" is the ultimate music marketing guide for serious independent musicians and bands.

Independent musicians in 2012 find themselves more confused than ever before, and finding good information can be a challenge. "Your Band Is A Virus - Expanded Edition" suggests a neutral and clear perspective, rather than feeding any industry illusions of jumping from the jamspace to Rolling Stone.

Advocating presenting the right product to the world, timing a release properly, promoting to music blogs and publications with a personal touch, outsourcing and freelancing your way to success, thinking outside the box, and building on every achievement, "Your Band Is A Virus" presents a very human, actionable and rational approach to music marketing coming from James Moore, an independent promoter who has tried all the tactics himself, and writes in a humorous and conversational tone.

This expanded edition also features bonus industry interviews with major players like Stewart Epps (producer who has worked with Elton John, Led Zeppelin) and Andy Gesner (CEO of HIP Video Promo).

- "Bottom Line: This book can really change your life." - Indie Music Digest

"Your Band Is A Virus - Expanded Edition," is inspiring, relevant and informative." - Examiner.com

"Whether you're just starting out, looking to expand your band's fan base, or just want to revamp your web presence -- or even if you want to become one of the people who helps bands do this stuff -- we can safely highly recommend Your Band Is A Virus." - Aarti Kelapure, Evolver.fm

"This book is one of the premiere promotional tools available to independent musicians who have a strong desire to succeed in today's music business." - Senseitional (Music Editor, I Am Entertainment Magazine)

"This book has meat." - Heather Jacks, The Noise Beneath The Apple

"There are hundreds, if not thousands of relevant links in this book." - Two Guys Metal Reviews

"If you read Malcom Gladwell's best-seller "The Tipping Point" and you were wondering "now how do I apply this to market my music?"- Moore is here to answer your prayers." - Red House Reviews

"If you're an Independent band, then this book is a MUST read. This is an easy to read and essential tool for any independent band." - The Mosh Pit Music

"A complete marketing guide for musicians." - Musicperk.com

"This book is a must read. In a fairly detailed fashion, author James Moore shares his knowledge of the music and knowledge is once again power as Mr. Moore's knowledge becomes advice for us all." - Your Spokesman Speaks

"Your Band Is A Virus" is jam packed with tips of the trade and is a viral marketing guide to success. - Muzicnotez.com