Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
- ISBN:
- 9781439041390
- 9781439041390
-
Category:
- Market research
- Format:
- Mixed media product
- Publication Date:
-
01-04-2009
- Language:
- English
- Publisher:
- Cengage Learning, Inc
- Country of origin:
- United States
- Edition:
- 7th Edition
- Pages:
- 594
- Dimensions (mm):
- 279x221x25mm
- Weight:
- 1.45kg
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