The Business of Multimedia

Publication Date: 01/06/1997

In this text, CD-ROM developers, publishers, distributors, and venture capitalists explain their secrets. They reveal how they financed their companies, how they negotiated their agreements, distribution deals and licensing arrangements, and disclose their marketing methods.

ISBN:: 9781880559314; 9781880559314
Category:: Graphical & digital media applications
Publication Date:: 01-06-1997
Language:: English
Publisher:: Skyhorse Publishing Company, Incorporated
Country of origin:: United States
Dimensions (mm):: 228.6x152.4x14.99mm
Weight:: 0.37kg

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