Baum rigorously tests his theory through content analyses of traditional and soft news media coverage of various post-WWII U.S. foreign crises and statistical analyses of public opinion surveys.The results hold key implications for the future of American politics and foreign policy. For instance, watching soft news reinforces isolationism among many inattentive Americans. Scholars, political analysts, and even politicians have tended to ignore the soft news media and politically disengaged citizens. But, as this well-written book cogently demonstrates, soft news viewers represent a largely untapped reservoir of unusually persuadable voters.
Public Opinion and American Foreign Policy in the New Media Age
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Baum rigorously tests his theory through content analyses of traditional and soft news media coverage of various post-WWII U.S. foreign crises and statistical analyses of public opinion surveys.The results hold key implications for the future of American politics and foreign policy. For instance, watching soft news reinforces isolationism among many inattentive Americans. Scholars, political analysts, and even politicians have tended to ignore the soft news media and politically disengaged citizens. But, as this well-written book cogently demonstrates, soft news viewers represent a largely untapped reservoir of unusually persuadable voters.
- ISBN:
- 9780691123776
- 9780691123776
- Category:
- Press & journalism
- Format:
- Paperback
- Publication Date:
- 27-11-2005
- Language:
- English
- Publisher:
- Princeton University Press
- Country of origin:
- United States
- Pages:
- 344
- Dimensions (mm):
- 235x152x19mm
- Weight:
- 0.51kg
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