Free shipping on orders over $99
Advertising: Principles and Practice

Advertising: Principles and Practice

by Stone-Spence BrennanWilliam Wells Linda Brennan and others
Paperback
Publication Date: 22/08/2014

Share This Book:

20%
OFF
RRP  $166.05

RRP means 'Recommended Retail Price' and is the price our supplier recommends to retailers that the product be offered for sale. It does not necessarily mean the product has been offered or sold at the RRP by us or anyone else.

$134.50
or 4 easy payments of $33.62 with
afterpay
This item qualifies your order for FREE DELIVERY

How do you define great advertising?

How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.

The advertising and media industry is being challenged by fragmented consumer markets and our appetite for engaging with new technologies. These changes require new approaches to the way advertising operates. And, there is a renewed focus on accountability in the industry. Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy.

The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC).

ISBN:
9781486002719
9781486002719
Category:
Sales & marketing
Format:
Paperback
Publication Date:
22-08-2014
Publisher:
Pearson Education Australia
Edition:
3rd Edition
Dimensions (mm):
273x218mm
Weight:
1.21kg
Linda Brennan

Linda Brennan is horticulturist, environmental educator and passionate greenthumb goddess. She’s a prominent horticultural figure, devoted to health and vitality through nurturing life, people and the environment. She is an inspiration for adults and children who want to grow bountiful gardens, edible flowers and organic food in abundance. Her childhood was spent wandering the bush with her parents, picking wild foods, harvesting honey and growing a huge variety of vegies and fruit in the family garden in Gippsland, Victoria.

Her first garden by the age of 5 was full of her favourite foods, broad beans, peas, radish, asparagus, sweet corn and dianthus flowers. Her outdoor childhood helped to sow the seeds of a love of nature and the potential for productive gardens.As an adult, she naturally progressed from a career in midwifery into the equally nurturing field of horticulture, especially organic food, permaculture and education. In between times she also ran her own catering business, making gourmet meals for health-seeking executives and staff.

She went on to teach at TAFE in Horticulture, and at several Queensland Universities in both undergraduate and postgraduate degrees around environment and sustainability.Linda has facilitated workshops for adults and children for over 2 decades. You’ll find her giving demonstrations, talks and workshops at her own garden at Ecobotanica, at libraries, eco festivals and food events such as Regional Flavours. She enthusiastically promotes the enjoyment of home-grown organic food and inspires families to grow their next meal.

In her spare time, Linda sinks her hands into the soil in her own beautiful organic acreage garden where hundreds of edible, medicinal and useful plants thrive. Edible flowers feature under the orchard trees, through the vegetable patch and are dotted through the beautiful herb and cottage gardens and surround the labyrinth.

Her many hives of stingless native bees and European honey bees, pollinate fruit trees and vegies, giving abundant crops. Most of the family meals originate in the garden, and are picked fresh from just metres away. Friends, family and neighbours benefit from the greenthumb in their midst.

Robert Crawford

Robert Crawford's seventh collection of poems, Testament, was published by Cape in 2014.

His first book was on T. S. Eliot, and his other prose books include The Modern Poet (2001) and an award-winning biography of Robert Burns, The Bard (Cape, 2009).

He is Bishop Wardlaw Professor of Poetry at the University of St Andrews, a Fellow of the British Academy, and a Fellow of the Royal Society of Edinburgh.

This item is In Stock in our Sydney warehouse and should be sent from our warehouse within 1-2 working days.

Once sent we will send you a Shipping Notification which includes online tracking.

Please check the estimated delivery times below for your region, for after your order is despatched from our warehouse:

ACT Metro  2 working days

NSW Metro  2 working days

NSW Rural  2 - 3 working days

NSW Remote  2 - 5 working days

NT Metro  3 - 6 working days

NT Remote  4 - 10 working days

QLD Metro  2 - 4 working days

QLD Rural  2 - 5 working days

QLD Remote  2 - 7 working days

SA Metro  2 - 5 working days

SA Rural  3 - 6 working days

SA Remote  3 - 7 working days

TAS Metro  3 - 6 working days

TAS Rural  3 - 6 working days

VIC Metro  2 - 3 working days

VIC Rural  2 - 4 working days

VIC Remote  2 - 5 working days

WA Metro  3 - 6 working days

WA Rural  4 - 8 working days

WA Remote  4 - 12 working days

 

Express Post is available if ALL items in your Shopping Cart are listed as 'In Stock'.

Reviews

Be the first to review Advertising: Principles and Practice.