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Blockbusters

Blockbusters

by Gary S / Reilly Lynn
Paperback
Publication Date: 14/08/2003
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What Makes a BLOCKBUSTER?More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.

Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:

Compelling Product Vision - Product Improvisation - Information Exchange- Senior Management Commitment - Teamwork
ISBN:
9780060084745
9780060084745
Category:
Research & development management
Format:
Paperback
Publication Date:
14-08-2003
Publisher:
HarperCollins Publishers Inc
Country of origin:
United States
Pages:
424
Dimensions (mm):
210x141x25mm
Weight:
0.33kg

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You can find this item in:

Commercial law Research methods: general Public relations Advertising Sales & marketing Research & development management Economics Market research Management: leadership & motivation Sale of goods law Management & management techniques Educational: Business studies & economics
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