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Market research Books

Displaying results 1-48 of 3,501
Customer Insight Strategies
Customer Insight Strategies
by Christine Bailey
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Games and Gamification in Market Research
Games and Gamification in Market Research
by Betty Adamou
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Qualitative Market Research
Qualitative Market Research
by Martin Callingham, Mike Imms and Gill Ereaut
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$133.75
The New Chameleons
The New Chameleons
by Michael R. Solomon
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The Illusion of Choice
The Illusion of Choice
by Richard Shotton
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$36.99
R. E. D. Marketing
R. E. D. Marketing
by Greg Creed and Ken Muench
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Consumer Behaviour
Consumer Behaviour
by Deborah J. MacInnis, Rik Pieters, Eugene Chan, Gavin Northey and Wayne Hoyer
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Marketing Research 5ed
Marketing Research 5ed
by William Zikmund, Steve D'Alessandro, Hume Winzar, Ben Lowe and Barry J. Babin
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Sensory Marketing
Sensory Marketing
by Bertil Hulten
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Marketing Research
Marketing Research
by Dan Nunan, David Birks and Naresh Malhotra
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Marketing Research, Global Edition
Marketing Research, Global Edition
by Alvin Burns and Ann Veeck
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Foundations of Finance, Global Edition
Foundations of Finance, Global Edition
by Arthur Keown, John Martin and J. Petty
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Marketing Research 7ed
Marketing Research 7ed
by Naresh Malhotra
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This is Marketing
This is Marketing
by Seth Godin
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Qualitative Research from Start to Finish
Qualitative Research from Start to Finish
by Robert K. Yin
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Marketing Research
Marketing Research
by Joseph F. Hair and Bryan Lukas
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How Brands Grow
How Brands Grow
by Byron Sharp
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Willie's Way
Willie's Way
by Phillip Van Hooser
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$27.49
Pre-Suasion
Pre-Suasion
by Robert Cialdini
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Brand Management
Brand Management
by Michael Beverland and Pinar Cankurtaran
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$64.75
Marketing Planning and Strategy
Marketing Planning and Strategy
by John Dawes
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$19.99
Million Dollar Weekend
Million Dollar Weekend
by Noah Kagan
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Digital Analytics for Marketing
Digital Analytics for Marketing
by A. Karim Feroz, Gohar F. Khan and Marshall Sponder
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Customer Relationship Management
Customer Relationship Management
by Francis Buttle, Stan Maklan and Daniel Prior
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Research Design
Research Design
by Patricia Leavy
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Do Penguins Eat Peaches?
Do Penguins Eat Peaches?
by Katie Tucker
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Jobs to Be Done
Jobs to Be Done
by Stephen Wunker, Jessica Wattman and David Farber
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The Guide to Earned Media
The Guide to Earned Media
by Annie Pace Scranton
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Using Semiotics in Marketing
Using Semiotics in Marketing
by Rachel Lawes
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Using Semiotics in Marketing
Using Semiotics in Marketing
by Rachel Lawes
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$54.75
Better Brand Health
Better Brand Health
by Jenni Romaniuk
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Assemblage
Assemblage
by Emmanuel Probst
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Essentials of Marketing Research
Essentials of Marketing Research
by Dana E. Harrison, David J. Ortinau and Joseph F. Hair
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The Future of Purpose-Driven Branding
The Future of Purpose-Driven Branding
by David Aaker
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Marketing Analytics
Marketing Analytics
by Mike Grigsby
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Break the Wall
Break the Wall
by Zeynep Aksehirli, Yakov Bart, Kwong Chan and Koen Pauwels
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The Digital Experience Company
The Digital Experience Company
by Alfonso de la Nuez
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Competing on Thought Leadership
Competing on Thought Leadership
by Robert Buday
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Marketing Analytics
Marketing Analytics
by Robert W. Palmatier, Associate Professor Frank Germann and Associate Professor J. Andrew Petersen
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The Experience Maker
The Experience Maker
by Dan Gingiss
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Inspiring Green Consumer Choices
Inspiring Green Consumer Choices
by Michael E. Smith
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Creativity and Marketing
Creativity and Marketing
by Eleonora Pantano
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The Machine Age of Customer Insight
The Machine Age of Customer Insight
by Martin Einhorn, Michael Löffler, Andreas Herrmann, Pia Burghartz and Emanuel de Bellis
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Conducting Online Research on Amazon Mechanical Turk and Beyond
Conducting Online Research on Amazon Mechanical Turk and Beyond
by Leib Litman and Jonathan Robinson
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Using Semiotics in Marketing
Using Semiotics in Marketing
by Rachel Lawes
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Guanxi in the Western Context
Guanxi in the Western Context
by Barbara Xiaoyu Wang
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Contemporary Consumer Culture Theory
Contemporary Consumer Culture Theory
by John F. Sherry and Eileen M Fischer
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$18.99
Wine Positioning
Wine Positioning
by Pierre Mora
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$20.75