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Brand Management

Brand Management

Co-Creating Meaningful Brands

by Michael Beverland and Pinar Cankurtaran
Hardback
Publication Date: 28/03/2024
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Introducing students to contemporary brand management and innovation with a focus on how companies and consumers interact and co-create brands today, the Third Edition of this popular textbook continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe.
ISBN:
9781529616989
9781529616989
Category:
Sales & marketing
Format:
Hardback
Publication Date:
28-03-2024
Language:
English
Publisher:
SAGE Publications, Limited
Country of origin:
United Kingdom
Edition:
3rd Edition
Dimensions (mm):
232x186mm
Weight:
0.97kg

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