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Breaking Through

Breaking Through

Implementing Customer Focus in Enterprises

by S. Vandermerwe
Paperback
Publication Date: 04/06/2004

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In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.
ISBN:
9781349517626
9781349517626
Category:
Management & management techniques
Format:
Paperback
Publication Date:
04-06-2004
Publisher:
Palgrave Macmillan
Country of origin:
United Kingdom
Pages:
209
Dimensions (mm):
216x140x13mm
Weight:
0.29kg

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