If you try to explain Michael von Hassel's photographic approach, it sounds paradoxical at first: by representing reality in an alienated way-for example, by lending it radically intense colour-he sharpens our own view of what is real. This hyperrealism works in amazing ways. When the Munich born photographer captures an empty Oktoberfest tent, a mountain view, or a street scene from a big city in his innovative way, we discover details that might normally escape us. In so doing, von Hassel grants his audience a new perspective on the world and garners permanent place in international exhibitions. Furthermore, von Hassel was honoured as the best contemporary artist at the 2009 Hot Art Fair in Basel, Switzerland, and subsequently attracted an avid group of collectors. Apart from the photographer's distinctive approach, his images also possess a particular quality that explains their popularity: they are simply irresistibly beautiful. AUTHOR: Michael von Hassel was born in Bavaria in 1978. He has already held many national and international exhibitions. His work has been on display in one of the world's most prestigious galleries for photographic art, Camera Work in Berlin, since 2006. Michael is one of the youngest members of the hand-picked group of master photographers. In addition to the Berlin gallery, Michael works with galleries and partners in Munich, St. Christoph, Bregenz, Kirchberg, Moscow and New York. Along with a robust presence at exhibitions, his work is also part of corporate and private art collections. In June 2009, Michael and his partners Judith Grote, Maximilian Westphal, and Florian Walter, were named Best Contemporary Artists at the Hot Art Fair in Basel. SELLING POINTS: . The amazing debut of a fresh photographic talent . In this book's spacious format Michael von Hassel's fascinating works reveal all of their intensity 125 colour photographs