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Consumer Brand Relationships

Consumer Brand Relationships

Meaning, Measuring, Managing

by T. Heilmann and M. Fetscherin
Paperback
Publication Date: 27/08/2016

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Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
ISBN:
9781349491018
9781349491018
Category:
International business
Format:
Paperback
Publication Date:
27-08-2016
Publisher:
Palgrave Macmillan
Country of origin:
United Kingdom
Pages:
297
Dimensions (mm):
216x140x16mm
Weight:
3.79kg

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