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Contemporary Case Studies on Fashion Production, Marketing and Operations

Contemporary Case Studies on Fashion Production, Marketing and Operations

by Chun-Hung ChiuC. Y. Amy K. Y. Tang Ailie and others
Hardback
Publication Date: 22/02/2018

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This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
ISBN:
9789811070068
9789811070068
Category:
Market research
Format:
Hardback
Publication Date:
22-02-2018
Publisher:
Springer Verlag, Singapore
Country of origin:
Singapore
Pages:
243
Dimensions (mm):
235x155mm
Weight:
0.66kg

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