Data Engineering for Data-Driven Marketing

by Veena Grover, M. K. Nallakaruppan, Vijay Anand Rajasekaran and others

Hardback

Publication Date: 10/03/2025

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ISBN:: 9781836623274; 9781836623274
Category:: E-commerce: business aspects
Format:: Hardback
Publication Date:: 10-03-2025
Publisher:: Emerald Publishing Limited
Country of origin:: United Kingdom
Pages:: 258
Dimensions (mm):: 229x152x18mm
Weight:: 0.52kg

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Data capture & analysis E-commerce: business aspects Business studies: general Databases Sales & marketing Market research Management decision making Data mining Information visualization

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