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Data Science for Business with R

Data Science for Business with R

by Jeffrey S. Saltz and Jeffrey Morgan Stanton
Paperback
Publication Date: 03/03/2021
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Data Science for Business with R, written by Jeffrey S. Saltz and Jeffrey M. Stanton, focuses on the concepts foundational for students starting a business analytics or data science degree program. To keep the book practical and applied, the authors feature a running case using a global airline business's customer survey dataset to illustrate how to turn data in business decisions, in addition to numerous examples throughout. To aid in usability beyond the classroom, the text features full integration of freely-available R and RStudio software, one of the most popular data science tools available.

Designed for students with little to no experience in related areas like computer science, the book chapters follow a logical order from introduction and installation of R and RStudio, working with data architecture, undertaking data collection, performing data analysis, and transitioning to data archiving and presentation. Each chapter follows a familiar structure, starting with learning objectives and background, following the basic steps of functions alongside simple examples, applying these functions to the case study, and ending with chapter challenge questions, sources, and a list of R functions so students know what to expect in each step of their data science course. Data Science for Business with R provides readers with a straightforward and applied guide to this new and evolving field.

ISBN:
9781544370453
9781544370453
Category:
Mathematical & statistical software
Format:
Paperback
Publication Date:
03-03-2021
Language:
English
Publisher:
SAGE Publications, Incorporated
Country of origin:
United States
Dimensions (mm):
231x187mm
Weight:
0.03kg

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