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Drop

by Byron Hawes
Hardback
Publication Date: 26/06/2018

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Drop dives into the world of streetwear queue culture, with original photos of product launches from across the globe, including events in New York, Los Angeles, London, Paris, Seoul, Hong Kong, Tokyo, and more, from brands including Supreme, A Bathing Ape, Patta, Yeezy, Anti Social Social Club, Vetements, Off-White, and others.

The world of the hypebeast has led to a virtual destruction of the traditional delineation between street and "high" fashion. Limited edition pieces enjoy global cult status, draw thousands of hopeful purchasers, and can resell for up to 10-20x retail immediately after release on sites like Grailed.

There is an entire culture surrounding these launches, or "drops." Streetwear aficionados travel intercontinentally to attend them, almost like concerts, and wear their rarest shoes and gear, flexing for each other while chatting, comparing, and hoping to cop one-time-only limited pieces. Kids rock grails and geek out, like an OG subreddit come to life. These lines comprise some of the most interesting fashion events in the world, and are fast becoming streetwear's equivalent of the fashion shows that haute ateliers host each year at fashion weeks in Paris, New York, Milan, and beyond.

ISBN:
9781576878781
9781576878781
Category:
Fashion & society
Format:
Hardback
Publication Date:
26-06-2018
Language:
English
Publisher:
powerHouse Books
Country of origin:
United States
Dimensions (mm):
304.8x228.6x20.32mm
Weight:
1.32kg

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