Chapter 1 Shuichi Fukuda, "From Product to Experience".- Chapter 2 Shuichi Fukuda, "Grayscale: Its Emotional Significance".- Chapter 3 Shuichi Fukuda,"Context-driven Engineering".- Chapter 4 Takashi Maeno, "Four Factors of Happiness (Well-Being) Should be the Design Parameters of Service/Products".- Chapter 5 Kazuhiro Ueda, "Cognitive Mechanism for Selecting New Products: A Cognitive Neuroscience Perspective".- Chapter 6 Yoshiaki Kikuchi, "The Nostalgic Brain: Its Neural Basis and Positive Emotional Role in Resilience".- Chapter 7 Anne-Lise Rias, Carole Bouchard, "Design for Additive Manufacturing: A Creative Approach".- Chapter 8 Susan Kett, Sandro Wartzack, "Universal Design-An Old Fashioned Paradigm?".- Chapter 9 Susan Kett, Sandro Wartzack, "Considering Users' Emotions in Product Development Processes and the Need to Design for Attitudes".- Chapter 10 Philip Farrugia, "Branding in Automotive Design".- Chapter 11 Itsaso Gonzalez, "Brand Experience".- Chapter 12 Gillian Hatcher, "Humor Processes for Creative Engineering Design".- Chapter 13Aysar Ghassam, "Food for Thought: Using The RECIPE Initiative to Increase Students' Motivation in Vehicle Design Group Work".-Chapter 14 Josip Stjepandic, Josip Burusic, "Emotional Experience by Functional Digital Mock-up".- Chapter 15Lee Suehye, Seiko Shirasaka, "Tangible Learning: How to Enhance.